Here is a screengrab of the worst contenders:
|I don't know the methodology behind the 'Junk Rating', but surely they could have gone up to ten?|
One thing that did surprise me a little (or at least would have if I wasn't already suspicious of their motivations), was Sunrise's inclusion in the worst offenders group. Sunrise which so often positions itself as a respectful commenter on such issues as childhood obesity, or undesirable things happening in our society. David Koch and Melissa Doyle like to hold themselves up pretty high as crusaders against the more nefarious and undesirable things out there at work against their idea of a more wholesome lifestyle. Yet here we see that given their prominent placing in the time-slot likely to catch kids on their way to school, they are far from living up to this ideal.
One would also think that the kids watching Sunrise are also a somewhat begrudging audience, having to put up with this at the imposition of their parents. I too remember similar forced news consumption as a kid; but at least back then it was news, and not whatever it is you call these morning shows.
Anyhow, that mini-rant aside, I actually like the idea behind this site; to help raise awareness of junk food advertising is I think a good thing. But I worry that doing so justifies the view that junk food advertising is one of the main problems associated with childhood obesity, when surely the parents letting their kids have junk food should be cited as a major contributing factor. At the end of the day, you are responsible for what your kid eats.
|I was going to add an amusing picture of an obese child here, until I realised that I couldn't find such a thing, only tragic ones.|
|Though if the did do their own shopping, it would be pretty cute...|
That website again was: http://www.fatfreetv.com.au/